ShopGoodwill names Evan Hirsch resident secondhand fashion expert

ShopGoodwill.com has named fashion designer and sustainability advocate Evan Hirsch its resident Secondhand Fashion Expert, expanding a partnership that included thrift-sourced runway shows at New York Fashion Week in 2025 and 2026. The rollout adds a curated “Evan’s Picks” shopping section, styling advice and upcycling content as the site pushes secondhand fashion to a broader audience. Why it matters: - ShopGoodwill.com is trying to make online thrifting feel more curated, stylish and easier to use. - The move links fashion content with Goodwill’s workforce development mission, where purchases help fund training, education and job placement programs. - The partnership also pushes sustainable fashion and upcycling as mainstream shopping behaviors, not niche habits. What happened: - ShopGoodwill.com named fashion designer and sustainability advocate Evan Hirsch as its resident Secondhand Fashion Expert. - The announcement follows two ShopGoodwill.com and Hirsch runway collaborations at New York Fashion Week in September 2025 and February 2026. - The new role went live today, along with the debut of the “Evan’s Picks” section on ShopGoodwill.com. - Hirsch’s seasonal styling guides are live today on the site. The details: - ShopGoodwill.com lists more than 100,000 unique items daily. - Hirsch will provide styling strategies, trend reports and advice for finding statement pieces online. - “Evan’s Picks” features a curated selection of Hirsch’s favorite secondhand finds. - The section includes vintage apparel, designer staples and standout accessories. - Shoppers can bid on items directly from the curated section. - Hirsch will also create educational content focused on upcycling pre-loved clothing into modern fashion pieces. - The company says the content is meant to help keep high-quality textiles out of the global waste stream. - Every purchase on ShopGoodwill.com supports Goodwill’s workforce development mission. - ShopGoodwill.com says more than 85% of auction revenue funds Goodwill workforce development and job placement programs. - ShopGoodwill.com says more than $3.2 billion in revenue has been generated on the platform since its launch in 1999. - More than 100 Goodwill organizations sell items on the platform, including art, antiques, collectibles, apparel, jewelry and electronics. - ShopGoodwill.com was created by and continues to be operated by Goodwill of Orange County, California. - ShopGoodwill.com is the first e-commerce auction platform created, owned and operated by a nonprofit organization. Between the lines: - The partnership combines commerce, content and credibility from a designer with sustainability credentials. - ShopGoodwill.com is positioning secondhand shopping as a design-forward experience rather than a bargain-only channel. - The emphasis on styling guidance and curation suggests the platform wants to convert casual browsers into repeat bidders. - Hirsch framed the collaboration as a way to connect directly with the online thrifting community and show that thrifted fashion can be sustainable, affordable and style-driven. What’s next: - ShopGoodwill.com will continue to feature Hirsch’s curated picks and seasonal styling content. - The company is using the collaboration to encourage more shoppers to integrate secondhand goods into everyday wardrobes and DIY projects. - Hirsch is expected to keep building content around styling, upcycling and sustainable fashion discovery. The bottom line: - ShopGoodwill.com is turning a fashion collaboration into a broader strategy for growth, sustainability messaging and mission-driven e-commerce.