Pure Barre marks 25 years with WE tv segment

Pure Barre is celebrating its 25th anniversary with a feature on Life+Leisure airing Sept. 25, 2026 on WE tv. The segment spotlights the barre brand’s growth to more than 600 North American studios and its focus on community, technique and inclusive fitness.

Why it matters: - Pure Barre’s 25-year milestone underscores how a niche workout brand turned into a large-scale fitness network with staying power. - The anniversary feature highlights a broader shift in fitness: members are looking for low-impact workouts that still build strength, consistency and community. - The brand’s reach matters for franchise owners, instructors and members who have built long-term routines around the Pure Barre method.

What happened: - Pure Barre is being featured on Life+Leisure, hosted by Bill and Giuliana Rancic. - The segment airs on WE tv on Sept. 25, 2026, at 8:30 AM EST. - The episode marks Pure Barre’s 25th anniversary and focuses on the brand’s evolution from a single studio to a global fitness community. - Steph So, chief marketing officer of Xponential Fitness, appears in the segment. - Bill and Giuliana Rancic said the Pure Barre story is powerful because of the community behind it and the strength, confidence and connection it creates outside the studio.

The details: - Pure Barre was founded in 2001 by dancer and fitness entrepreneur Carrie Rezabek Dorr. - The brand now has more than 600 studios across North America. - Pure Barre describes itself as the largest barre fitness brand in the world. - The workout combines ballet-inspired movement with an accessible, results-driven format. - The brand’s class offerings now include formats focused on strength, power, endurance, flexibility and recovery. - Pure Barre’s method centers on intentional movement, highly trained instructors and an inclusive approach to fitness. - The brand has stayed focused on precision, technique and consistency as many workouts have moved toward faster and higher-impact styles. - The Pure Barre community includes studio owners who have been with the brand for more than a decade. - Members celebrate milestones at 100, 500, 1,000 classes and beyond. - Some dedicated members have completed 2,000, 3,000 and even 5,000 Pure Barre classes. - Pure Barre also held a global anniversary event in New York and via livestream, aiming to create the largest simultaneous barre class in history. - Pure Barre’s site is purebarre.com. - Life+Leisure is also available on ReachTV, and more information is available at lltvshow.com.

Between the lines: - The segment frames Pure Barre as more than a workout brand; it is positioned as a community platform with recurring participation and franchise loyalty. - The emphasis on low-impact movement and technique suggests the brand is leaning into durability over trend-chasing. - The global class event signals an effort to turn the anniversary into a visible brand moment, not just a retrospective.

What's next: - Viewers can watch the full segment on WE tv on Sept. 25, 2026, at 8:30 AM EST. - Pure Barre says it will keep innovating while preserving the technique and community that defined the brand over the last 25 years. - The anniversary campaign appears designed to carry the brand into its next growth phase while reinforcing its identity for new members.

The bottom line: - Pure Barre is using its 25th anniversary to reinforce a simple message: small, consistent movement can still build a major brand, and a loyal community can keep it relevant for decades.