Alexandra Zendrian to lead media training at FPA Summit

Alexandra Zendrian, founder and CEO of AtoZ Communications, will lead a media training session at the Financial Planning Association’s FPA SUMMIT beginning Nov. 9 in the Washington, D.C. area. The spotlight highlights her two decades in communications and her work advising fintech and financial services clients on storytelling, media relations, and thought leadership.

Why it matters: - Alexandra Zendrian is positioning public relations as a relationship-driven service, even as AI changes how firms approach communications. - Her work matters to fintech and financial services clients that need media access, stronger positioning, and clearer executive messaging. - Her upcoming role at FPA SUMMIT places her in front of financial planners and reporters at a major industry event.

What happened: - Influential Women spotlighted Alexandra Zendrian, founder and CEO of AtoZ Communications. - Zendrian will lead media training during a pre-conference session at the Financial Planning Association’s FPA SUMMIT. - The summit begins Nov. 9 in the Washington, D.C. area. - Zendrian will join a panel with Axios’ George Moriarty, Financial Advisor IQ’s Katie Balevic, and Rethinking 65’s Jerilyn Klein.

The details: - Zendrian has more than 20 years of communications experience. - Her background includes 14 years in public relations and six years as a financial services reporter. - She founded AtoZ Communications after gaining in-house and agency public relations experience. - The firm serves fintech and financial services clients. - AtoZ Communications focuses on thought leadership development, proactive media relations, media training, press releases, awards submissions, and strategic communications. - Zendrian holds a master’s degree in newspaper journalism from New York University. - She also earned a Bachelor of Arts in English from Saint Joseph’s University. - Zendrian created Brand News, a publication designed to amplify voices of industry leaders and innovative organizations. - She has served as an adjunct professor of public relations at Adelphi University. - Her honors include Long Island Business News’ 40 Under 40, Long Island Press’ Power Women, and inclusion in Marquis Who’s Who as an Honored Listee. - The article says her work style is shaped by discipline, perseverance, and a focus on delivering strong results for clients. - The profile says her father’s sacrifices, including paying for her college education, influenced her work ethic. - Zendrian is the mother of Matteo and Cecilia.

Between the lines: - Zendrian’s reporting background gives her an edge in understanding what journalists want from pitches and thought leadership. - Her views suggest a pushback against the idea that AI can replace strategic communications. - The profile presents mentorship as a core theme in her career, from teaching students to advising younger professionals. - Her story is framed as a blend of professional credibility, family influence, and service to the next generation.

What's next: - Zendrian will appear at FPA SUMMIT as part of the pre-conference media training session and panel discussion. - She will continue promoting AtoZ Communications, Brand News, and her mentoring work through the financial services communications space. - The profile says she plans to keep encouraging young professionals to seek mentors and use AI as a tool rather than a replacement for judgment.

The bottom line: - Zendrian’s profile is built around a clear message: strong storytelling, media relationships, and human judgment still define effective public relations.