WonderINgroup campaign reaches 2.2 million New Yorkers with free Family Court help

Family Legal Care and WonderINgroup say their “You’re Doing Better Than You Think” campaign reached 2.21 million New Yorkers from April to August 2026 and drove 3,038 people to take a step toward legal help. The effort used social media, creators and courthouse posters to connect unrepresented families with free Family Court resources.

Why it matters: - Nearly half a million cases are filed in New York State Family Court each year, and 80% of litigants appear without a lawyer. - The campaign aimed to help families find free legal support at the moment they need it most. - Family Legal Care’s Digital Justice Initiative directs people to free information, tools and support for custody, child support and other Family Court issues.

What happened: - Wonder Integrated Group created the “You’re Doing Better Than You Think” campaign for Family Legal Care. - The campaign reached 2.21 million New Yorkers between April and August 2026. - The effort drove 684,000 meaningful engagements. - The campaign generated 87,923 visits to free legal resources. - The campaign prompted 3,038 people to take a key step toward getting help. - Family Legal Care is an Innovation Award finalist at the NYC Imagine Awards.

The details: - The campaign placed ads on Facebook and Instagram to scale the message. - Trusted creators shared the campaign in their own voice. - The top creator partnership became the campaign’s most cost-efficient placement. - Bilingual, plain-language posters appeared inside courthouses across the five boroughs and the Syracuse region. - Family Legal Care said the courthouse placement was a first for the organization. - The creative used affirmation-led messages instead of fear-based legal advertising. - Campaign lines included “You’re Doing Better Than You Think,” “You Deserve to Be Heard,” and “It’s Okay to Ask for Help.”

Between the lines: - The campaign appears designed to lower the barrier to asking for help by sounding supportive rather than legalistic. - That approach targets families who may be overwhelmed by court process, time constraints and childcare demands. - Family Legal Care said unrepresented litigants are disproportionately low-income and identify as Black and Latino/a.

What's next: - Family Legal Care will continue using its Digital Justice Initiative to guide New Yorkers facing custody, child support and other Family Court matters. - The NYC Imagine Awards recognition could broaden attention to access-to-justice campaigns aimed at unrepresented families. - Wonder Integrated Group is likely to continue building mission-driven campaigns for nonprofits and public-interest organizations.

The bottom line: - A simple, encouraging message helped connect millions of New Yorkers to free Family Court help and pushed thousands toward action.